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College Recruitment Material

Admissions 2

A comprehensive, college-wide re-branding effort in support of the college's transformation from an all-girls college to co-ed enrollment called for the development of all new print and web collateral.

Positioning messages and specific imagery were used throughout all materials to reinforce the new mission of the college to embrace men and women.

Within a very short time, the college had a new, recognizable identity, resulting in continued growth in enrollment.